A groundbreaking campaign that fused branding, storytelling, and sports history—this commercial introduced the Topps Rookie Debut Patch to the world with Yankees phenom Anthony Volpe at the helm. As Director, Producer, and Brand & Creative Strategist, I led every facet, from concept development and talent direction to media execution. Collaborating with Taylor Rooks, we crafted an electrifying interview and dynamic visuals that built massive hype around one of the most exclusive rookie cards ever made—a true 1/1 piece of MLB history. Released on Topps' YouTube and the Yankees' official Facebook, the campaign captivated collectors and fans alike, driving major engagement and solidifying the Rookie Debut Patch as a must-have in the hobby.

Talent //
Anthony Volpe, New York Yankees
Taylor Rooks, Sports Journalist & Broadcaster