A first-of-its-kind collaboration that redefined the intersection of music and collectibles. I spearheaded the creation of the Lil Wayne x Topps Tha Carter IV 10th Anniversary trading card set—an industry-shifting release that brought hip-hop into the world of trading cards like never before. From concept to execution, I led every aspect of the project, ensuring it paid homage to one of the most influential rap albums of our time while breaking new ground in the hobby. Featuring the first-ever certified Lil Wayne autograph cards, this set became an instant collector’s grail, blending storytelling, nostalgia, and culture into a product that resonated with fans across music and sports.

Role // Creative Director, Head Designer, and Brand Strategist — leading concept development, visual storytelling, and the cultural integration of music and the hobby.